Standing right on top of this hip-hop business, a Newark, New Jersey native The Loose Cannon65’s journey has always been about being better than his last record, and that is why his impressive discography reads like an uncharted treasure trove. He is an artist who is not shy about expressing himself on the mic, which means he always brings his A-game. In an era where the authenticity of hip-hop has been rightfully questioned and challenged, he stands tall as a landmark for hip-hop originality. He is not someone easily perturbed by current trends, but that does not mean he is short on versatility. In fact, his range is impeccable, and one of his many strengths has fueled his longevity in an industry that is so easy to forget its legends and move on like they never existed!
The airwaves are hot and enchanted following The Loose Cannon65’s latest release, “WAKING UP 2 YOU,” a street-fueled ballad with 6IX 5IVE labelmate Luther Van Savage, who delivers a noteworthy cameo.
The song starts with a mellifluous, guitar-flavored intro that sets a gently smooth foundation right before the drill-inspired soundscape built around a dark, pulsating beat with menacing 808s and rapid hi-hats, characteristic of UK drill production, but with a distinctively New York swagger, is unleashed.
The Loose Cannon65’s deep, gravelly voice dominates the track, delivering bars with a raw, filtered aggression. His flow here is rhythmic and syncopated, riding the beat with a relentless, almost hypnotic cadence that amplifies the track’s intensity.
The track’s hook is unforgettable, one that continues ringing in the head long after the final notes have disappeared. And at the track’s heart is an instantly identifiable subject matter—one about developing a deep affection for a lady because of one of those occasional dalliances with them and wanting to spend more time with her as a result.
The verses are straight to the point and referenceable, backed by the memorable hook, which makes this an irresistible anthem.
The icing on the cake is the accompanying music video, which features impeccably shot, well-acted, and directed scenes that mirror what the track’s message is all about.
“WAKING UP 2 U” is now available for streaming on popular platforms. Stream and add this song to your playlist, and don’t forget to follow The Loose Cannon65 on Instagram at @theloosecannon65 to stay updated on his future endeavors.