LJGOLD is a rapper, artist, author, and CEO based out of Oakland, California. He has been in the music game for close to two decades now, honing his craft in every way and earning his status as a first-class emcee who punches powerful punches with his exemplary artistry that takes cues from everyday happenings, especially his own experiences, in order to forge that deep connection with the listener. His music is both thought-provoking and emotionally resonant, and he exudes an effortless authenticity that is matched by his magnetic stage presence, confidence, and charisma. At heart, he is a storyteller who likes to breathe life into the untold stories of people like him who started from nowhere and made their way all the way to the top.
LJGOLD’s impressive discography boasts four albums and countless singles, and he is now edging closer to the release of his fifth studio album, which is self-titled and will officially drop on all streaming platforms on October 27, 2023. I had the pleasure of listening to these tracks, and I can confirm that this album is worth the wait. He gave his heart and soul and told his stories in a way that was not only entertaining but also empowering and inspiring. This is much more than rap; this is real life!
The critically acclaimed “Get the Bag” featuring Young Jr. is one of the pieces here that fits in with the album like a glove. An anthemic banger that recognizes real street hustle and the rewards of hard work, this raw masterpiece has such an unforgettable beat and such articulate flows from both of these emcees.
Another easily likeable anthem is the jam “Motel 6” which sees LJGOLD recount his tales of starting from the gutter and literally fighting his way up to earn himself a place at the decision-making table. Through his unrestricted flows, he uses his own story to pass on inspiration to the listener over the hypnotic production.
“Twerk” is a club staple and one of those tracks you play when you just want to have a good time and dance like no one’s watching. The delivery is mature and really confident, as LJGOLD seamlessly transitions from one verse to the next with such striking competency. This is the definite definition of a ‘feel-good’ banger.
“No Days Off” features a heavy sawtooth bass that rattles the floor, laying the foundation for the equally powerful arrangement that provides a captivating backdrop, beautifully complementing LJGOLD’s masterful flows and empowering lyrics.
“LJGOLD” is one of those projects that you really don’t want to miss. This is real life packaged in the form of catchy melodies, and the depth of lyricism highlights LJGOLD’s limitless creativity as a songwriter and performer.
Mark your calendar for October 27, 2023, when this masterpiece will officially drop, and as you do that, check out LJGOLD’s other releases on popular platforms globally and let us know what you think about his music!