I know for a fact or two that this new direction for one songstress, Keta Loren, who has led a trail-blazing musical career as a songwriter and singer, going on to amass a constellation of glittering achievements, feels like an emotional, sexual, and spiritual liberation. This new artistic direction comes off as the most confident and creatively fulfilled version of Keta the musical world has yet encountered; she just wants to sing freely again.
In what feels like her coming of age, Keta Loren has got her eyes lasered on the kind of indie rock with a meticulous focus on its mellow live instrumentation and raw vocals. This new direction is not only a creative revelation for her but also something of a personal achievement; she has explored and excelled in R&B, hip-hop, and pop genres. This is her looking for new territories to invade!
To mark this major milestone that means the world to Keta Loren, her 6-track project titled “Raw” will be released song by song. “Demons” is the first single off of the project, set to officially debut on May 9, 2023, on all streaming platforms.
“Demons” epitomizes Keta’s new direction, with priority given to the stripped-back live instrumentation and Keta’s beautifully haunting raw voice.
And Keta can really sing; the way she wears her heart on her sleeves, taps into her vulnerability, and delivers with an air of authenticity is the perfect eardrum motivation for any listener.
Listening to her perform this track so graciously and with such intimacy, profundity, and heartfelt conviction, you wouldn’t guess this is a new field for her. She eats up this performance and leaves no crumbs. She is so natural; it feels like she was born for these kinds of moments.
Guaranteed to leave a lasting impression on a listener, “Demons” is the kind of song that later becomes the soundtrack of most people’s…I know for a fact that it’ll be mine!
Keta Loren is such a magician, coming through with game-changing tricks in service of timeless music, and she deserves her flowers.
“Demons” will officially be out on May 9, 2023. To be in a better position to receive this masterpiece, follow the attached pre-save link and wait patiently like the rest of us!
